The Differences Between The Colonies And The Middle Colonies

Time Period 2 Study Guide 1. There were several main differences among the British colonial regions. The New England colonies being colonized mainly for religion while the Middle colonies found wealth through industry, whereas the Southern colonies sought more trade and wealth opportunities through colonization. Economically, the New England colonies did not have trade as their primary focused, but still were involved in the processes of fishing, lumbering, and trapping, the Middle colonies found their wealth in lumbering and shipbuilding; the Southern colonies sought to grow and trade cash crops for wealth. The Northern colonies composed of [Separatist] Pilgrims, Puritans, and Quakers had more religious reasons for being founded, but not limited to refuge from religious persecution, and a holy society or â€Å"city upon a hill.† The Northern colonies were also religiously self-governing; one example being the Mayflower Compact, while the South had regular laws instituted. Demographically, the colonies started with an overwhelming white population over the blacks, but as the tobacco industry grew and slavery became an increasing practice, blacks began to outnumber the white population. 2. One attempt at British Control was James I’s hostility toward the House of Burgesses. He hated tobacco and did not trust the House of Burgesses and in turn he revoked the Virginia Company’s Charter and made Virginia a royal colony directly under his control. The success of this attempt wasShow MoreRelatedDifferences between British Colonies in America Essay1240 Words   |  5 Pagesof the British colonies in the new world were all the same. This is not the case though. The colonies, although they were all British they had some similarities but mainly they had differences. The Southern, New England and Middle colonies clearly show theses similarities and differences, particularly in terms of land, labor, religion, and native relations. The colonies of the south and the New England had one similarity; there relationship with the natives. Both of the colonies had very bad relationsRead MoreThe British North American Colonies857 Words   |  4 Pagesthe Thirteen Original Colonies. At first glance, the colonies were very much alike, as they had all kept their English culture and remained loyal to England. However, after closer inspection it was evident that many concrete differences existed between the colonies, specifically between the New England, Middle, and Southern colonial regions. Despite the colonies’ loyalty to England and their similar cultures, the Thirteen British North American Colonies had distinct differences in their economies,Read MoreColonization of Spain and Britain Essays647 Words   |  3 PagesThe history of the colonies focuses primarily around the struggle between the global superpowers during that time period, Spain and Britain, to win control of North America. Prior to 1763, these e ntities battled over territory on the continent, eventually leading the Britain’s dominance. The economic, social, and political differences between the Spanish and British colonization efforts created the opportunity to Britain to overtake North America. To begin, economic factors greatly contributedRead MoreColonial Colonies : The Atlantic Coast1666 Words   |  7 Pages The English Colonies alongside the Atlantic Coast in the 1600’s- 1700’s began with the failed attempt to establish the Roanoke Colony in Virginia, which was later, suppressed by the Virgina Company, who established the colony of Jamestown in Chesapeake Bay. The Virginia Company was a joint stock company that primarily used the stock they obtained from King James to raise money to create Jamestown. Following this success of establishment was a series of devastation as food sources were scare, conflictsRead MoreChesapeake Colonies vs. New England Colonies933 Words   |  4 Pagescentury, two colonies emerged from England in the New World. The two colonies were called the Chesapeake and New England colonies. Even though the two areas were formed and governed by the English, the colonies had similarities as well as differences. Differences in geograph y, religion, politics, economic, and nationalities, were responsible for molding the colonies. These differences came from one major factor: the very reason the English settlers came to the New World. †¨The Chesapeake colonies were primarilyRead MoreThe Reasons For The Europeans Voyage Of Exploration At The End Of The Sixteenth Century1429 Words   |  6 Pagesgoods, and new trading routes. The major differences among the colonists in the Chesapeake, Middle Colonies, and New England were there governance, economy, social structure, and the American Indians. In the Chesapeake, Virginia was governed by a royal charter until 1624 and Maryland was a proprietary colony which gave the Calvert all the right to appoint governors and also control the government. Economically, Virginia and Maryland big cash crop between the two states were tobacco. Social structureRead MoreSouthern Colonies vs New England Colonies713 Words   |  3 Pagesas some similarities between colonies. During the colonial time period from about the 1600’s through the 1700’s, the thirteen original colonies were founded and divided among three major sections known as the New England colonies, the Middle colonies, and the Southern colonies. The New England colonies consisted of Massachusetts, Rhode Island, Connecticut, and New Hampshire. The Middle colonies contained New York, New Jersey, Pe nnsylvania, and Delaware. The Southern colonies included Virginia,Read MoreNative Americans And The United States991 Words   |  4 Pagesdistributed through New England, the Carolinas, the Mid-Atlantic, and Chesapeake. Their differences in customs and terrain settled made for the success (or failure) of each colony. The first English settlements are what defined the new colonies of America. Before the English settled in the land, America was pursued over by the Spaniards. Of the several colonies that were established the first was the Jamestown colony by Puritans. After much struggle they were able to conquer a large piece of land thatRead MoreTrade And Manufacturing In America Essay1249 Words   |  5 Pagesas a world power. Before the founding of European colonies into Northern, America trade was plentiful in the Americas. The Spanish had discovered the New World and during their exploration had brought over and traded with Native Americans. The New and Old Worlds exchanged crops, and the most relevant of them include potatoes, maize, and sugarcane. These three crops were immensely beneficial to the Old World, and this created a connection between the two worlds. The relationship was advantageous toRead MoreThe Impact Of North American Colonization On Native Americans909 Words   |  4 PagesDuring the time period of 1607, when the first British colony was established in America, to the last established colony in 1733, differences in each colony was evident due to the different beliefs of conduct in colonization and government. All of the colonies, however, faced unbelievable difficulties upon collaborating with Native Americans, some much severe than others. Furthermore, the impact of North American c olonization affected not only Britain and the Natives, but all of Europe as well. Jamestown

The Truth of Air Pollution Essay - 1966 Words

In addition, to the threat of air pollution on humans the undesirable substances that infiltrate our atmosphere can be accredited to us the humans and Mother Nature. Although air pollution is a natural phenomenon we as individuals are highly responsible for it. As humans, we often forget what the consequences of our choices are and suffer from them. Our actions greatly devastate the value of our air. For instance, our decision to drive everywhere instead of walking when it is possible is one of the primary reasons air pollution is our culpability. As stated in the United States National Park Service, â€Å"mobile sources are one of many sources that emits pollution into our air† (National Park Service). So what exactly fits the†¦show more content†¦The amount of contaminants has made life difficult for all people. Contaminants has made life more difficult for people because contaminants restrict the amount of pure air we need to breathe. Nonetheless, as with every problem, air pollution has a short-term and long-term effect on our health. As reported by the American Lung Association, â€Å"The immediate effects are comprised of shortness of breath, asthma attacks, and respiratory infections† (American Lung Association State of the Air). These effects are felt right away when the quality of the air begins to worsen. The long term effects are premature death, lung cancer, and heart disease. There are many factors that determine the extent of harm on the people’s health. The American Lung Association reveals that, â€Å"The prime factors are the age group, current health condition of a person, the duration of exposure, and the pollutant† (American Lung Association State of the Air). To begin with, age group determines the extent of the harm on a person. Even though air pollution is not good for anybody, it’s specifically not good for children. Children are more vulnerable to health risk of air pollution for ma ny reasons. As one author wrote in a scholarly article, â€Å"Polluting Young Minds†, â€Å"since children’s body weight is relatively small, they need to breathe more compared to an adult† (Polluting Young Minds). This is because children are still developing their bodies, so theyShow MoreRelatedThe Air Quality Of China Urban Cities1746 Words   |  7 Pagesthe Air Quality in China Urban Cities? China is developing at an unprecedented fast pace in recent years, it is now the second largest economy in the worldwide with at least 7 percent annual growth in gross domestic product (GDP) (See Appendix A). Unfortunately, this rapid economic growth comes with a price, excessive use of fossil fuel leads to a very serious environmental issues to people’s habitats, and the air they breathe every day. The environmental pollution, especially air pollution hasRead MoreAir Pollution And Its Effects On The Environment1210 Words   |  5 PagesAir pollution has become a huge dilemma in our environment. Pollution is caused by the toxic release of chemicals and pollutants; releasing pollutants into the atmosphere harm the planet and pose a threat to human lives. Some of these pollutants include Carbon Monoxide, lead, acid gases, and Nitrogen oxides. Most of these pollutants are caused by industrial factories and vehicle exhaust. Air pollution is a global battle and preventing it will only help decrease the existing damage. In China, airRead MoreThe History of Pollution in New York City Essay1290 Words   |  6 Pagesdirtiest city for 2012 in Travel and Leisure magazine. They cited poor air quality, water and large amounts of trash everywhere. This is problematic, as New York has been trying to consistently reduce the overall amounts of pollution for many decades. These conclusions ar e ignoring the positive transformations and how they have impacted New York. To fully understand what is taking place requires studying the history of pollution, its affects, causes, reasons and areas of improvement. Together, theseRead MorePollution, A Silent Death922 Words   |  4 PagesAws Alwattar Ms. White AP Biology May 19, 2015 Pollution, a silent death Imagine a world without pollution. A globe that’s free and open with clean and fresh air. Now this may sound like the perfect world to many, but to others it sounds impossible. It takes a lot to make it happen and there are many steps before reaching that perfect world. Pollution has many factors, from litter, garbage and plastics to oil spills, urban air and greenhouse gasses. Things like this cause natural disasters and environmentRead MoreKoch s Anti Green Strategies And Global Warming1547 Words   |  7 PagesRecently, an overwhelming consensus of observation and experiment has emerged in the scientific community concerning global warming. These discoveries have confirmed that pollution, as a consequence of humans, has resulted in the negative effects of climate change, specifically global warming. Despite this general agreement among the scientific society, two infamously wealthy brothers, known as the Koch Brothers, pursue to deny these claims by passionately funding anti global warming efforts throughoutRead MoreThe Repercussion of Fracking1125 Words   |  4 Pages17 million barrels of crude oil annually. That is the equivalent to the fuel needed to keep 1 million vehicles on the road for 12 months so why are so many people drinking bottled waters? They believe that they are making a healthy choice. But the truth is that tap water is just as safe, often safer than bottled water. In fact, some bottled water is just filtered tap water not spring water. Perhaps the biggest problem with bottled water is that that it takes tremendous energy to produce the plasticRead MoreThe Effects Of Acid Rain On The Nation s Environment941 Words   |  4 PagesWhen President Richard Nixon was in charge, the whole environmental policies started to properly rise in American. Back in 1989 when President Bush issued what would the following year be called the Clean Air of 1990, the United States was taking notice in world climate. Over the years, the country as a whole has strayed from putting emphasis on these issues. Graphs show us that we did better back in 1990 than we did in 2004. Compared to many other countries such as Germany, Japan, Canada, UK, ItalyRead MoreDamage to the Environment Is an Inevitable Consequence of Worldwide Improvement in the Standard of Living937 Words   |  4 Pagesto use electricity to run the computers, lights. At the same time the power generating stations will have to supply them with more power and so more emissi ons into the air will be released. Besides, manufacturing of products due to our consuming also harm to our environment, we know when there are more manufacturing, more pollution will occurs and more waste for the landfill. For instance, after we drink the milk or coke we throw the bottles away without reused it and take it to recycle. UnfortunatelyRead MoreWater Is The Source Of Life And Comes From The Origin1038 Words   |  5 Pagescountries taking it away from them. Air pollution is all over especially around areas where there are power plants, local industry areas, major roads, and built up close nit cities. Air pollution involves the air being polluted by gases, dust and smoke from vehicles and industry. This type of pollution causes many problems such as a variety of lung diseases including cancer, bronchitis and emphysema, all of which can be lethal to both animals and humans. Air pollution first became a major problem inRead MoreEnvironmental Monitoring Data With Health Data1076 Words   |  5 Pagesdescribed in the article, challenges are mainly from two main stages: the data collection stage and the data analysis stage. Firstly, lets talk about the data analysis stage. Originally, data was provided in two groups: environmental monitoring data (ie. air quality) and health data (ie. hospital diagnostics). In order to obtain the relationships and intuitive progress, researches need to think out proper ways to combine or analysis data, buil d proper models and finding proper links to union theses two

What was Montesquieus aim in writing The Spirit of the...

‘I ask a favour that I fear will not be granted; it is that one not judge by a moment’s reading the work of twenty years, that one approve or condemn the book as a whole and not some few sentences. If one wants to seek the design of the author, one can find it only in the design of the work.’ (Montesquieu 1989: preface) The Spirit of the Laws took Montesquieu twenty years to write and was first published in Geneva in 1748. It was distributed freely, without the hindrance of censorship and deemed and instant success, despite negative feedback from friends to whom the manuscript was shown. After two years and twenty-two impressions made across Europe many critics arose of his work, however this merely added to the fame of the author.†¦show more content†¦Despite the nature of the subject however, the book displays a more positive tone than his previous two books, Shklar suggests that this is the case as ‘Reason and knowledge could, after all, do a great deal to prevent corruption and injustice, and even to control the natural obstacles to human well-being.’ (Shklar 1987: 68). Montesquieu’s The Persian Letters explored the desolation of despotism however we are now presented with credible alternatives. (Cranston 1986: 22). Romans can be seen as a prototype to The Spirit of the Laws however we hear more of a dynamic republic than a corrupt empire. No longer does Montesquieu engage in a story of desolation and decline, one aim therefore is to show can be done to lessen political callousness and avert public disaster. The change of tone from his previous works can be accounted for via his radicalisation in other words his orientation of favouring revolutionary change in government and society, which probably was influenced by his intellectual circle from the Encyclopà ©die and by his trip to England. One example of the influence of England is his attitude to torture which he suggests in The Spirit of the Laws is a catalyst for fear in society (Montesquieu 1989: 92). His arguments against despotism suggest that fear is not necessarily beneficial for the well being of society, therefore not implementing torture like the civilised Monarchies such as England is a logical procedure. (Cranston 1986:Show MoreRelatedNew World Order in Conspiracy Theory13987 Wor ds   |  56 Pagesorganizations. Numerous historical and current events are seen as steps in an on-going plot to achieve world domination through  secret political gatherings  and decision-making processes.[2][3][4][5][6] Prior to the early 1990s, New World Order  conspiracism  was limited to two American countercultures, primarily the  militantly anti-government right, and secondarily  fundamentalist Christians  concerned with  end-time  emergence of the  Antichrist.[7]  Skeptics, such as  Michael Barkun  andChip Berlet, have expressed

The Problem Of Social Cost - 1117 Words

The Problem of Social Cost The Problem of Social Cost by R.H. Coast is an article examining the economic problem of externalities. The example of externality is a firm’s smoke imposed negative effects on neighbor properties. The standard economic analysis such of the economic situation is generally defined in differences terms of private and social good followed by the treatment of Pigou Economic Welfare. The standard economic analysis results in achieving most of the economists desires to hold firms responsible for the harmful that caused to injury by the firm’s smoke, or applies tax on the firm to equivalent the money term of damage that caused, or even excludes the firm from the residential area. Coast argues that such of an economic analysis is inappropriate because it incurs unnecessary results or desires. The Reciprocal Nature of the problem The traditional analysis obscure the nature choices to be made, avoid the harm to one party would conflict harm to another. The traditional analysis tends to miss out the key features of externality that is reciprocal nature. The reciprocal nature indicates that the externality is not simply result of one party’s action, but rather result of both parties’ combine actions. Similarly, either party can prevent the damage. For instance, Cattle damages crops of adjacent farmer, so cattle raiser can fence property or farmer leaves the land uncultivated. Economic optimal is maximize the joint value of outputs of both parties byShow MoreRelatedThe Problem Of Social Cost925 Words   |  4 Pages In 1960 Ronald Coase published an essay called, â€Å"The Problem of Social Cost†. In this essay he discussed many things that have made it one of the most quoted essays in economic and law arguments. However, the main reason for this popularity was his proposition of a theory that has since been called the Coase Theorem which states that â€Å"if trade in an externality is possible and there are no transaction cost, bargaining will lead to an efficient outcome regardless of the initial allocation of propertyRead MoreThe Theory Of The Social Exchange Theory1716 Words   |  7 Pagesfirst theory I will touch on is the Social Exchange Theory (SET) presented by George Homans. The concept of the social exchange theory involves â€Å"actions contingent on the rewarding reactions of others, which over time provide for mutually and rewarding transactions and relationships† (Cropanzano Mitchell, 2005, p.890). Homan introduced this theory with the understanding that exchanges are not limited to materials but also include symbolic values (p. 890). In the social exchange theory multiple entitiesRead MoreThe Key Ideas Of Market Failure1387 Words   |  6 Pagescompetitive markets delivery the efficient quantity of all goods and services – that is the amount which best meets people’s requirements and favourites, given scarce resources. Market failure refers definitely to the causes of the failure, which is problems with the techniques through which the market works, not the results of the failure to deliver a certain outcome. The public sector should only interfere in the economy when markets are not well-organized and when the involvement would improve productivityRead MoreDrug Testing for TANF Recipients1020 Words   |  4 PagesDrug Testing for TANF Recipients Drug problems costs the US billions of dollars every year from disease, crime, accidents, child abuse, domestic violence, homelessness, and lost wages that causes deaths and other serious economic and social consequences (Hunter). The crimes include stealing, drug trafficking, murder, robbery, domestic violence, breaking and entering, child abuse and neglect, and assault. Health care problems, such as overdoses, HIV/AIDS, hepatitis, and tuberculosis, are often resultsRead MoreEssay about Social Issues661 Words   |  3 Pages Poverty, violence, crime and racism are major social problems. If we look at the definition of what a social problem is, according to James M. Henslin,A social problem isan aspect of society that people are concerned about and would like changed. Social problems begin with an objective condition, some aspect of society that can be measured or experienced...The second key element of a social problem is subjective concern, the concern that a significant numb er of people (or a number of significantRead MoreThe Funding Of Social Security1651 Words   |  7 PagesThere are a lot of opinions on how or even if social security will exist in the future. In past years, leading to today there have been many issues, causing everyone to worry about the future funding of social security. The federal government needs to make changes on how social security is being handled before it is to late and no retirees will be getting social security benefits. Below I discuss several options that have been proposed to help the Social Security Trust Fund to get back to being stableRead MorePerfect Competition and Monopoly1722 Words   |  7 Pagesthe producers or consumers can influence the price on their own (ie. Price takers) 3. Goods and services are perfect substitute (ie. The goods or services is homogeneous) 4. All resources are perfectly mobile 5. There is no transaction cost 6. The price is determined at the level that equates supply and demand, and moves instantaneously to equilibrium Monopoly Market Structure A monopoly market structure is completely different from the perfect market structure. It is a persistentRead MoreSocial Issues1748 Words   |  7 PagesBusiness Brief The problem of state presence in socio-economic life has always been and will be the subject of heated discussions among economists, sociologists and political scientists. This issue is not only an ideological one, but also of significant importance for the state functioning. It is undisputable that the implementation of particular tasks by the state turns out indispensable for the functioning of society, however, in terms of market existence the underlying advantages, to be discussedRead MoreEconomic and Social Costs of Inequality in Australia785 Words   |  4 PagesAnalyse the economic and social costs and benefits of inequality in distribution of income in Australia. Income inequality describes the extent to which income is distributed unevenly among residents of an area. High levels of inequality indicate that a small number of people receive most of the total income, and that most people receive only a small share of the total. There are many advantages and disadvantages associated with the inequitable distribution of income. Income inequality canRead MoreCase Management : An Effective Component Of Health And Behavioral Health Service Delivery1137 Words   |  5 Pagescreating a rivalry between the professions. Social workers, nurses, and certified case managers are all uniquely qualified for the task and bring their own strengths to the work (Dziegielewski, 2013, p. 314). In this fragmented and competitive environment, social workers must advocate for their unique abilities to provide case management services that are guided by ecological and systems theories. Candyce S. Berger, PhD a professor and director of social work at the University of Texas El Paso discusses

OCD free essay sample

Although they do not want to perform these thoughts their mind overrides the body ND unselfconsciously they do it anyways, like a robot. Obsessions are typically accompanied by intense and uncomfortable feelings such as fear, disgust, doubt, or a feeling that things have to be done in a way that is just right to the person. Some common obsessions in COD are: contamination, losing control, harm, perfectionism, religion obsession, unwanted sexual thoughts, concern with getting a physical illness or disease, superstitious ideas about luck or unlucky numbers, certain colors, etc.Some common compulsive in COD are: washing, cleaning, checking, repeating ,mental review f events to prevent harm, avoiding situation that may trigger ones COD, etc. In the context of COD, obsessions are time consuming and compel a person from being engaged in important activities the person values or even simple ritualistic behaviors. COD can develop depression and can but the body under a lot of stress. We will write a custom essay sample on OCD or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Treating COD is challenging, they can vary for every individual, in some cases, medication can treat the COD but can causes problems in different organs or ligament in a patient.The most effective treatments for COD are Cognitive Behavior Therapy, brain surgery(drilling wrought the skull and using a heated probe to burn an area within a part of the brain,having a 50 percent chance of resolving the issue), gamma knife (a procedure that uses ray pass the skull to destroy the targeted brain tissue). Jennifer is imprison by ritual for over 20 years. She suffers from the compulsive COD of order, repetitive, cleaning and perfection. Simple tasks such as cracking an egg becomes more complex than one can image, it takes her usually an hour to crack and drain the eggs the exact way she wants it to be.She only eats the egg whites and have to start over if the egg yolks get onto the bowl that she pour the egg whites in. When she fails to complete that task she gets overwhelmed frustrated and y ou can see the emotions of sad and anger filled in her eyes as she cries to relieve her pain of failure. She is aware that her COD controls her life and consume a lot of her free time as she states while crying poised off, it takes too much time to do this because of the stupid yolk, Im just frustrated I shouldnt be standing here ,lie should be watching TV or going to bed.Sometime it takes Jennifer 5 hours to get out of her house to go to the gym. Daily house chores become implicated from the severances of her COD. Her daily ritual is making her bed, doing laundry, clean her cat litter box , lint brushing her furniture. On Tuesdays and Thursdays she cleans everything in her kitchen and confirms that she completed her task with her brain. Every Thursday she does the lint brushing then stands and pause for a minute, and replay the action in her head because she doesnt feel like its been done, she knows she done it but she wants to do it again. Jennifer must perform her rituals in a proper order. After her lint rolling tasks, she fixes her TV recording to make sure everything is timed properly, then she checks the mail, drink her protein drink, then she opens up her fridge to see if she has oranges. She must say things she completed in the exact chronological order to make sure she has done it. By doing that she is relieved from her COD. TO her repeated her Steps is like taking a deep breathe. Jennifer COD takes control of her when she is preparing her food. She measures everything that she eats for example eating cereal, she checks the labels of the cereal for the right amount of the serving proportion which is half a cup.She then takes out a measuring cup and pour half a cup of cereal making sure the lining of the cereal does not pass the half of cup mark. If it doesnt feel right she will dump it out and do it again. The next step is the milk, she pours out cup of milk for dinner later on. She makes sure she has a little less than half a cup. She makes sure its not above the half by placing it on the top shelve of her fridge then evaluate by her eye view for a couple of minutes. Then she measure her proportion of her food for dinner. She doesnt like her food to weight no more than 7. So he repeats the process of placing her food on a scale to make sure its the exact weight she needs it to be, if it pass the mark, she dumps out the food until it reaches to 7. 6. Next she drink a full cup of water filled to the top. Then she checks her freezer, fridge, make sure everything is in order after that she looks in the garbage and checks off the last thing she ate. Then she rethinks of what she did the whole day then she is ready to head out to the gym. The moment she steps out of her boundaries she feels out of control. COD puts Jennifer under a lot Of stress and she has a lot of hopeful thoughts Of death.

Business Analysis Strengths and Weaknesses

Question: Discuss about the Business Analysis Strengths and Weaknesses. Answer: Introduction The success of any business depends on how it translates its position in the domestic market into the international position. Companies wishing to engage in the international market need to be more proactive in their strategies so as to meet the ever challenging demands of the global market. A company should have laid down parameters which ensure stability in its 4Ps, which are, Price, Promotion, Product, and Place; this will assure the concerned firm to stay for long in the market and be able to stand the dynamics of the market such as inflation, competition and export levies. In order to conclusively analyze the international approach to marketing by various companies, this paper aims to use East Africa Breweries Limited (EABL) as the case study of its research. The main focus of this paper is to study how EABL operates in the international market especially Africa, it also aims to analyze the market changes in terms of segmentation, the SWOT analysis of EABL and give recommendations on how EABL can improve its international market approach based on its strength. This paper used mainly secondary methods of data collection in order to obtain information on the market approach by EABL. This included reports from business journals, its websites and conducting online interviews with one of the departmental managers. Overview of EABL East Africa Breweries Limited (EABL) was founded in 1922 as Kenya Breweries Limited (KBL). In 1936 it changed into East Africa Breweries Limited (EABL) after it merged with the Tanganyika Breweries Limited (TBL). The headquarters of EABL is in Nairobi, Kenya and it has over 1775 employees (Economist, 2012). EABL is a beer manufacturing company with the following major shareholders: Diageo Kenya Limited- 42.82% Diageo Holdings Netherlands- 4.55% Board of Trustees NSSF Board- 4.48% Guinness overseas Limited- 2.62% CFC Stanbic Nominees- 2.43% EABL is known for a variety of beer beverages that include the Kenyas leading brand Tusker, others are Pilsner Ice, Bell Lager, Serengeti Premium Lager, Pilsner Extra, Guinness, Senator, Allsopps, and Smirnoff. It also ventures in spirits brands such as Vodka, Whisky, and Brandy. Tucker is the main brand of EABL with over 30% of the Kenyan beer and market sales of over 700000 hectoliters per year (Profitable credit card business empirical analysis of factors, 2009). The current market situation for EABL is very competitive and at a times challenging. For instance, some of the challenges include threats of new entrants into the market, rivalry from other players in the same sector, substitute products, bargaining power of the buyers, suppliers, and new legislation introduced to control consumption of alcohol (European Journal of Business and Social Sciences, 2014). The notable competitors of EABL in African market include Keroche Brewers, South African Breweries (SAB) Millers, Heineken, London Distillers and the Kenya Wine Agency. Despite all these challenges the company has been able to control a bigger share of the market not only in the East Africa region but also all over Africa. This success in the market share is attributed to prompt marketing strategies such as commissioning of new brewery firm in Tanzania in 2011 and the acquisition of Serengeti Breweries; these were part of the long-term investment plans of the company. Consumer analysis and market segmentations The current market situation and consumer expectations are diversified. Every business organization has to analyze the consumer expectations and preference in order to meet the insatiable demands of their customers. Different sets of consumers always exhibit different patterns of shopping in what is referred to as market segments (Profitable credit card business empirical analysis of factors, 2009). In the African beer beverage market, consumers exhibit different patterns of consumption and preference to certain brands of beer and spirits. For instance, many low-income earners who cannot afford the expensive brands always go for cheaper brands such as spirits and traditional brews or liquor, and conversely the high-income earners go for the best beer brands in the market. All these are differences that EABL has to understand and come up with strategies to meet this heterogeneous nature of the African market. Alcoholic beverage firms such as EABL and SAB Millers have come up with ways of dividing this heterogeneous market into smaller homogeneous submarkets that almost exhibit similar patterns of consumption. This is a strategy of trying to reach out to the unique consumption needs of their customers. This has seen EABL expand its markets from three distinct East African states, Kenya, Uganda, and Tanzania, to other neighboring countries such as Ethiopia, South Sudan, Rwanda and Burundi. The EABL market segmentation is done by considering the four characteristics as propounded by Sriwidadi and Gautama (2016), that the market must be identifiable, measurable, accessible and responsive; this will go along in ensuring profitability and longevity of the products of the firm. Conclusion The EABL Company has thrived in the market because of the strategies it has laid out in terms of advertisements, production of new brands, and constant pricing. This has greatly enabled it to satisfy many of its customers and of different calibers. Although, there is stiff competition from other companies working on the same products, these marketing strategies have seen its prosperity and it tries to invent new ideas and advancement. References Cadle, J., Eva, M., Hindle, K., Paul, D., Rollason, C., Turner, P., Yeates, D. and Cadle, J. (2014). Business Analysis. 1st ed. Swindon: BCS Learning Development Limited. Doing Business in Pakistan Environmental Factors and SWOT Analysis. (2013). China-USA Business Review, 12. Dorasamy, M., Raman, M. and Kaliannan, M. (2011). Outsourcing Practices In Malaysia: A SWOT Analysis On The ICT Industry. International Business Economics Research Journal (IBER), 6(8). Madsen, D. (2016). Swot analysis: A management fashion perspective. International Journal of Business Research, 16(1), pp.39-56. Profitable credit card business empirical analysis of factors. (2009). Chinese Business Review, 08(10). Sriwidadi, T. and Gautama, J. (2016). Strength, Weaknesses, Opportunities, and Threats (SWOT) Analysis of CV Rejeki Mapan Lestari. Binus Business Review, 7(1), p.41. Stan, L. and Nedelcu, A. (2015). SWOT Analysis for Determining the Role of Entrepreneurial Skills in Industrial Successful Business. Applied Mechanics and Materials, 809-810, pp.1414-1419. Valiris, G. and Glykas, M. (2004). Business analysis metrics for business process redesign. Business Process Management Journal, 10(4), pp.445-480.